Esporão buys Sovina brand and invests in the craft beer category

Esporão buys Sovina brand and invests in the craft beer category

Esporão purchased ‘Os três Cervejeiros Lda.’, a company which, since 2009, has been producing the craft beer Sovina, a brand that has pioneered the craft beer sector in Portugal.

According to the CEO of Esporão, João Roquette, this acquisition was ‘driven by the opportunity to create a quality beer market in Portugal, just as occurred with wines and olive oils. The Sovina brand is a leader in the craft beer market, with a positioning in line with ours and attributes we admire: high quality of the product, a comprehensive portfolio and an excellent image.’

Sovina beer, the first craft beer made & bottled in Portugal, is a 100% natural product, without chemicals, additives or preservatives, applying traditional production techniques.

Focusing on the national market, Sovina is now part of the Esporão project and portfolio.

Download this Press Release here.