We have thought about vineyards and wine from the very beginning. Those who work with outside grapes probably don’t have the same intervention capacity, or even investment, at medium and long-term that we have always had here.
Because of our conviction and culture, we have tried not to over-farm, creating the right conditions so that each culture, every year and vintage, was potentially better than the year before. It’s not easy, we can’t control the quantity of sunlight or rain but we believe that certain measures can be taken to improve vine and grape quality. We believed that organic farming was the way forward, due to its link to sustainability, the land, with everything we do to respect the land where we produce our grapes, but also from a perspective of a closer relationship with our customers.
Increasingly, we want to focus what we do on specific sectors. The market has the last word. Some people have a more general perspective but there are also others who are more demanding, who dig deeper and like to know the wine’s history, to know how that bottle on the table got there. We want to reach these people who want to look for and find differences.
We chose the most difficult path. We’re always concerned about finding ways of doing better, of being more advanced and, today, we are, in terms of the vineyard, the largest organic vineyard.
I tried Colheita on my birthday and I really felt there was something different, something more authentic. Something that perhaps isn’t obvious at the beginning but which eventually provides a different experience. And we believe, increasingly, there is going to be a major differentiation between organic and ordinary farming».